"UGLY" TRAINERS

An ode to the SS17 trend pioneered by Danish bloggers and Normcore queens...

DRESS: Zara | BAG: Zara | SUNGLASSES: Acne Studios | Pair the Nike AM 95's with an evening dress and sequin bag for a day-to-night lewk.

DRESS: Zara | BAG: Zara | SUNGLASSES: Acne Studios | Pair the Nike AM 95's with an evening dress and sequin bag for a day-to-night lewk.

I shamefully spent my WHOLE weekend visiting the Size? website 40 million times to view - and toy over the idea of purchasing - a certain pair of sneakers which have caught my fancy (much to the chagrin of my boyfriend who, though an avid sneakerhead, hasn't quite come to terms with the concept of "ugly" trainers). The pair of sneakers in question are the Nike Air Max 95 OG Women's -  a distant cousin of the highly sought-after "Silver Bullets" which currently have the streetwear world in a tizzy - and I'm electing to purchase them in white which, again, has my boyfriend slightly distressed, reminding me of their price (£115) and my ability to ruin every pair of sneakers I own (I once wore my Comme Des Garcons Converse to Notting Hill Carnival and my friend Dean spilled some sort of neon-purple Caribbean concoction on them - destroyed.) But as a firm believer that a pair of white sneakers - "ugly" or not - can class up literally any outfit, I see them as an investment which will carry me through every season of 2017 with a bit of edge - providing I can keep them clean... 

Fashion journalist Pandora Sykes recently stated that "ugly trainers are definitely having a fashion moment" - and she's so right. The "ugly" trainer is as fashionable now as it was on my primary school netball court back in '97. As streetwear continues to devour the world of fashion, its no longer uncommon to see more sneaker than stiletto at Fashion Week and even on the catwalks of classic designers (Louis Vuitton have recently done a collection with Streetwear kings Supreme, which drops this July). And while street style in the UK is still very much divided between high fashion and full-on streetwear, Danish women like Jeanette Madsen and Emili Sindlev are taking the idea of Normcore one step further by blending the two. By pairing "ugly" trainers with frill dresses and feminine accessories, they make this bold trend accessible and wearable.

Now, I'm not really a fan of the full Streetwear look which has recently consumed London millennials, and while many of Instagram's coolest kids are pulling of said lewk with FIRE - its just not for me. To dress this way is almost a rite of passage in fashion terms - it is as though you must be immersed in the subculture to feel confident in the attire, and it can feel quite daunting to attempt. In fact, I fear that "ugly" trainers are a trend most people daren't try for this exact reason. Which is why I've put together a short guide on how to pull them off without looking like the forgotten member of T.L.C....

UGLY TRAINERS : A HOW-TO GUIDE

SNEAKERS: Nike Air Max 95 OG Women's | SKIRT: Zara | LONG SLEEVE: Asos Men's | BAG: Rough Studios Mini Bandita

SNEAKERS: Nike Air Max 95 OG Women's | SKIRT: Zara | LONG SLEEVE: Asos Men's | BAG: Rough Studios Mini Bandita

As a teen, my wardrobe very much consisted of ONLY skatewear long-sleeves and baggy jeans - it wasn't a good look, but I've since learned that if you pair a long-sleeve with a couple of girly items like this Zara frill skirt, or a pair of statement earrings, you're able to completely avoid looking as though you spend your weekends drinking Strongbow at the local skate park. Which I'm glad to say I no longer do. Streetwear is very much a boyish trend, so the key is to break it up with femininity. I would wear this look with a pair of gold earrings and my hair in a slicked-back low bun.

JACKET: Zara | SKIRT: Zara | BAG: Balenciaga Net-a-Porter

JACKET: Zara | SKIRT: Zara | BAG: Balenciaga Net-a-Porter

Double denim has, once again, sprung this Spring. I love these two denim pieces from Zara - they remind me of Vetements' bold shapes and grungy aesthetic, yet they are affordable. I always say a white sneaker classes up any outfit and goes with denim like fried chicken and hot sauce. Paired with a simple Balenciaga cross-body, and a tight white tshirt - this is the perfect weekend city look.

BAG: Zara | SUNGLASSES: Acne Studios (but I got a cheaper pair here) | DRESS: Realisation Par

BAG: Zara | SUNGLASSES: Acne Studios (but I got a cheaper pair here) | DRESS: Realisation Par

A la my favourite blogger Marie Jedig (Danish, obv) this a look I plan to spend the majority of summer sporting. Wrap mini dresses are going to be EVERYWHERE, and luckily there are a tonne of high street stores doing cheaper versions of Realisation Par's classic design. I imagine myself at a French brocante in this outfit, with a spring in my step and an ice cream in my hand - the sneakers give a bit of edge to this otherwise girly look.